Essay on A Modest Proposal to End Obesity in America

If gluttony is one of the seven sins then we have many sinners in America. Obesity is a large problem in this country and more needs to be done to combat obesity. No one good solution, I believe, has been proposed to solve this epidemic. Jonathan Swift had an ingenious proposal to solve the problems of Ireland by feeding the children to the rich, after they reached the age of one. His proposal would have been beneficial because it would have solved many other problems. I have a solution to the obesity in this country that will solve several problems and benefit the country and its people. After people reach maturity and if their stomachs stick out more than 4 inches past their chest cavity, that area between the pectorals,†¦show more content†¦Human flab/flesh would be the most part of the human body to eat, and it should taste good. It must be rich in minerals and vitamins and protein just like regular meat from animals. However when you cook something you tend to los e nutrition, so it could be ingested raw. This could become a delicacy and that would make it very sought after. If the obese dont want to eat their own flesh they can sell it to pay medical bills which are a cause of being overweight in the first place. The amount of liposcution procedures would decrease although it is popular nowadays. There are side-effects of liposuction and dangers as well. Tubes suck out fat, blood, acid and saliva, this is nasty and disgusting. Are these tubes changed for every operation? Diseases could be spread or contacted through liposuction because of the tubes and objects going in and out of the body. Necessary parts of anatomy maybe be taken out by accident. A person might not wake up from the sedatives that they get prior to the operation. If these people practice this then the food supply will decrease because there will be less food bought and the price of food will decrease. 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The Scientific Revolution Of Western Civilizations

During the seventeenth century, the scientific revolution in Europe was at its peak, changing people’s lives through the new techniques of the scientific method. Citizens of western civilizations had previously used religion as the lens through which they perceived their beliefs and customs in their communities. Before the scientific revolution, science and religion were intertwined, and people were taught to accept religious laws and doctrines without questioning; the Church was the ultimate authority on how the world worked. However, during this revolution, scientists were inspired to learn and understand the laws of the universe had created, a noble and controversial move toward truth seeking. The famous scientists of the time, such as Copernicus, Kepler, Galileo and Newton, were known to be natural philosophers, intending to reveal God’s mystery and understand (through proof) the majesty of God. Throughout previous centuries, people had hypothesized how the world an d natural phenomenon may work, and new Protestant ideals demanded constant interrogation and examination. Nevertheless, some of these revelations went against the Church’s teachings and authority. If people believed the Church could be wrong, then they could question everything around them, as well. As a result, the introduction of the scientific method, a process by which scientists discovered and proved new theories, was revolutionary because it distinguished what could be proved as real from what was simplyShow MoreRelated Transitions of the Scientific Revolution and the Enlightenment Periods1675 Words   |  7 PagesTransitions of the Scientific Revolution and the Enlightenment Periods The Scientific Revolution and the Enlightenment of the seventeenth and eighteenth centuries were times of great emphasis on reason and questioning of faith. 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Art Of The Ancient Greeks, Romans And Christians Essay Example For Students

Art Of The Ancient Greeks, Romans And Christians Essay Classical Greek Art is characterized by the emerging need among artists to imitate and perfect the ideal human form through idealized naturalism. The Classical period is marked by the introduction of the contrapposto position first seen in the Kritios Boy (ca 480 BC). The function of sculptures during this period was mostly to glorify gods and athletes usually depicted as male nudes. One of the most renowned sculptures of an athlete from that period is Polykleitos Doryphoros a bronze original (ca 450 BC) that now only exists in marble copies. Polykleitos made it to serve as a standardization for future sculptures. He intended to perfect the human being using the contrapposto pose as well as measuring the body to be able to fit eight heads stacked on top of each other as the dimensions of the ideal. The flexed limbs and the relaxed limbs oppose each other diagonally, with right arm and left leg relaxed while left arm and right leg are ready for action. The head is turned in opposite direction of the slight twist of the hips and is a much more natural pose for a human than the stiff awkward poses of Ancient Egyptian Art. Classical Greek art also had innovations in bronze. While The Hellenistic period of Greek Art still utilized naturalism in its art, it began to move away from idealism and started to lean more towards realism. As artists gained more freedom to explore social realism they started to create sculptures and art depicted the old, the poor and the suffering. The Old Market Woman (ca 150 BCE) depicts an old woman bringing chickens and a basket of fruits and vegetables to sell in the market. Shes bent over with exhaustion and a broken spirit. She is wrinkled and very realistic. Her drapery responds to gravity and her chest bones are visible at the top of her skinny body. Another classical Hellenistic piece is Athanadoros, Hagesandros and Polydoros of Rhodes Laoco? Â ¶n and his sons (ca 1st century BCE). Laco? Â ¶n was a priest in Troy and warned everyone of Greeks bearing gifts, of course no one believed him and he was punished by the gods for his attempt at thwarting the Greeks. Although Laco? Â ¶n is indeed in a naturalized idealistic form, his face displays so much agony and anguish as he appears to be screaming in pain while struggling to free himself of the serpents. His hair seems soft and natural and his face embodies so much agony. His muscles are flexing exactly where they should be with veins popping out on his arms as he struggles to pull serpents off of his body. Artists during the Hellenistic period were very aware of how their subjects interacted with their environment. The sculpture of Nike on a Warship (Nike of Samothrace ca 190 BCE) depicts the goddess Nike with elaborate wings and wind attacking her drapery. Her garments appear to subtly stick to her body because of the water and whip wildly in the wind. The piece was displayed in the upper basin of a two-tiered fountain with the statue reflecting in the water to create the effect of lightness and movement. Hellenistic Art rejected Polykleitos standardization of perfection in measurement and idealism and instead created very real, very emotive statues that interact with their environment. Roman architectural style originated from a combination of Greek and Etruscan but evolved into a style of its own. Among other innovations, Rome gave the world concrete, vaulting, roads, aqueducts and arches. The Sanctuary of Fortuna Primigenia (late 2nd Century BCE) utilizes axial planning like the Greeks but it also uses arches and a new material: concrete, to create this elaborate terraced structure. The arches allow for higher ceilings and more free space. It eliminates the need for columns by delivering the weight to the buttressed sides in a lateral thrust. By using concrete, material was less expensive and more readily available as opposed to transporting marble and other materials across the empire. As the empire expanded, so too did its need for elaborate structures to exemplify and remind its people of its success. An Analysis of Michael Fried’s Art and Objecthood EssayAlthough thought to have been physically weak in real life, Augustus is depicted with killer biceps and amazing Pecs in idealized naturalism. His drapery responds to gravity and his breastplate is elaborate, complete with symbolism as well as an agenda. The purpose of the sculpture is to demonstrate the military power of Augustus (after all, he is displayed as a general), display his lineage, introduce a golden age in Rome and return to the Greek Classical period in art. The sculpture is based closely on Polykleitos Doryphoros (quote from text book) with the shape and features of the head emulating that style. Augustus has cupid riding a dolphin at his feet to proclaim his divine ancestry and his familys connection with Venus. With his right arm raised as if addressing the people, Augustus is attempting to be portrayed as an orator and a diplomat, and his breastplate has Atlas on it. Every part of this statue has an agenda as was the case for Roman Republican Art. As the patrons in almost all cases were men from distinguished families with an agenda of immortalizing their lineage, wisdom and other romanticized attribute, the faces were often displayed with every unflattering detail and bodies were youthful and idealized. Frightened by persecution, early Christian Art was abstract and vague in order to hide and protect the beliefs and ideas of (as well as) the artists, patrons and audience themselves. As Christians werent allowed to practice publicly or be buried inside of Roman walls, art was often reserved for catacombs. Pope Gregory stated that art should be instructional as well as faithful, but the persecution of the time dictated that it too must be ambiguous. Artists often used seemingly vague symbols like lambs and doves. After the Edict of Milan however, Christianity became acceptable and eventually spread across the Roman Empire. The Emperor Constantine decided to make it the official religion of the empire and commissioned a monumental church: Old St. Peters Church. Built on top of what is believed to be St. Peters burial site, this church once could house 3,000 to 4,000 worshippers. The exterior wasnt elaborate like the pagan temples but its interior had frescoes and mosaics, marble columns, chandeliers and gold and silver vessels on jeweled altar cloths for use in the Mass. Christian churches rejected the designs that governed the Greco-Roman temples not only because they were pagan but also because of practical purposes. All pagan rituals took place outside but the Christians needed a building that could accommodate large numbers of people for congregation. Christian churches had 6 parts: the nave, aisles, apse, transept, narthex and atrium. They were usually built with axial planning and gathered most of its light from clear story windows. Churches evolved into monumental and elaborate structures equaling or outdoing the pagan temples before them.

The effect of gender on professional accountant’s caree an Example of the Topic Psychology Essays by

The effect of gender on professional accountant’s career progression INTRODUCTION Background information This is a critical review of the paper, The effect of gender and dependent children on professional accountants career progression by Carolyn Windsor and Pak Auyeung of the Griffith Business School, Griffith University published 2006 in the journal, Critical Perspectives on Accounting. The study analyses responses of 183 participants and focuses on womens career progression to show that there is discrimination in the promotion of accountants and that management levels and positions are largely based on gender and presence of dependent children with the study mainly conducted in Singapore and Australia (Windsor p 828). Need essay sample on "The effect of gender on professional accountants career progression" topic? We will write a custom essay sample specifically for you Proceed The article focuses on womens career progression to highlight discrimination against women in large international accounting firms. The study results show that women are generally allowed to be promoted to a lower management levels if they are married and have children. On the other hand, men are promoted to senior managerial levels if they are married and have children suggesting obvious gender discrimination in these larger firms. Thus managerial advancement of fathers is seen as more positive and occurring more quickly than the female counterparts (Windsor p 828). The main reason for this discrepancy is that the women have been stereotyped to prioritize their time to child bearing and child caring. Whereas, the age old tradition states that it is the mans responsibility to prioritize earning money. University Students Often Tell EssayLab professionals: How much do I have to pay someone to write my essay online? Essay writer professionals propose: Get Instant Help Here! This research has been conducted in Singapore and Australia. Specifically the target subjects are accountants working in major international accounting firms. Likewise, the support given by both the Singaporean and Australian government to its female population in terms of laws issued to deter discrimination in the work place is not enough to prevent the peoples traditional outlook that the women are born to take care of the house and the children and the husbands are born to be the bread earner. In short, the specific purpose of this research is to provide reliable related literature for future research on discrimination at firms on the basis as gender and the dependent children and the effects this has on the promotion processes of management personnel at international accounting firms in Singapore and Australia (Windsor p 840) BODY Importance of the article The importance of the article is that it gives evidence that there is indeed a mindset that the men are born to prioritize working for the family. There have been similar studies conducted by Belfield (2005), Malos (2007). This article by Windsor and Auyeung, brings out the social expectation on women that the women should give preference to taking care of children and the household chores. Likewise, this article shows factual evidence that majority of the senior management positions are reserved for the male workers of society, specifically in the accounting profession as womens role seem to be reserved as wives and mothers first (Borna and White 2003 cited in Windsor p 832). The international accounting firms of KPMG, Ernst and Young, PWC and Deloittes show that women find it hard to rise up to the top level positions because these selected accounting firms prefer the men to the women to handle the delicate, complex and the hectic jobs of management and especially the male dominated networks within the accounting firms are often not inclusive of women unless women take on more subordinate hand maiden role (Windsor and Auyeung, 2006, p.840). This article gives real empirical data that only a few women reach the top senior management level positions in these four international accounting firms under study. This article also shows that the talents of these women who are as qualified or even more qualified than their male counterparts are not being utilized. This article shows that women are perceived as prioritizing their home and family relegating the job as manager as only secondary (Windsor and Auyeung, 2006; also in Kirchmeyer, 2002). But, this might on ly be a perception as in reality many women tend to balance work and family duties giving equal importance to both. Thus, women who have a family and children are looked at as a hindrance to the companys overall performance. The assumption is that women are not able to work longer hours and are thus less productive than men (Windsor and Auyeung, 2006, p.830). This article also reiterates that the male worker who is married and with children are seen as responsible and also considered the best person to fill the vacant management positions at the top of these four international accounting firms. The locations covered where the study has been conducted and data from international accounting firms of KPMG, Ernst and Young, PWC and Deloittes Singapore and Australia gives the needed input for more relevant statutes and government policies to improve the current discrimination in the work place specifically against women who are married and have children. Likewise, the article zeroes in on one of the side effects of hiring men simply because there is a bias that women can never do as well as the men can in terms of job benchmarks in the international accounting firms in Australia and Singapore. The biased male dominated management world is well expressed through the phrase, think manager, think male (Schein, 2001 cited in Windsor and Auyeung, 2006, p.830) Analytical summary of main findings /conclusions of the article Some of the results and findings of the article could be summarized to draw out the focus and significance of the study in gender discrimination at the workplace. Firstly, married men with family are viewed as stable and reliable and are more favorably viewed to attain promotion to senior management levels. On the other hand, married women with families are depicted as liabilities to the company. Further, it is assumed that male managers can generate more clients than women managers. Thirdly, women who file for temporary leave to concentrate on giving birth on their child seldom go back to their former full time jobs as managers. Women are also stereotyped as child bearers and unpaid care giving and not always considered suitable to take up the challenging role of managers. Also, the article suggests that the dependent variable of the study, the management position in a company, is largely influenced by gender, marital status, presence of dependent children and general perception on womens ability as managers as against male suitability for the job. Firstly, the men who are married with children are considered stable and reliable as married men have responsibilities to feed their family. Thus hard work and longer hours are expected of him and it is assumed that men can work up to 50-70 hours per week, although this may in turn threaten health and safety of employees (Peetz et al, 2003 cited in Windsor and Auyeung, 2006). On the other hand, women who are married with children are depicted as liabilities to the company; they are not seen as bread earners but as care givers at home. It is perceived that apart from the maternity leave, women will take more leave due to their responsibilities at home and will also be able to give in lesser hours at the office. The authors state that the women workers have to file a leave of absence whenever they are pregnant to bear a child. The women need more time away from their current job to rest after childbirth in order to recover her strength. These factors are perceived by many companies as disadvantages of hiring female managers. Further, another of the authors findings is that male managers can generate more clients than women managers. Many of the managers of most companies are males. Thus, the male managers of the accounting firms can easily generate more clients because they can meet and convince these male managers to enter into an accounting or auditing or management contract with them. The female managers of the accounting firms may have to endure oppressive client behavior and sexual harassment to convince a client (Windsor and Auyeung, 2006, p 830). The article suggests that women are stereotyped as child bearers and unpaid care giving and not as managers. This is one of the many reasons why women are not considered good as managers. Although institutional policies and social support provide some economic assistance to women with dependent children, it dopes not alleviate inequality in career progression as studied here (Windsor and Auyeung, 2006, p 840). The authors suggest that the management position as dependent variable of the study is influenced by independent variables of gender and presence or absence of dependent children, the location, and number of years in the current profession as accountants. The results indicate that gender and presence of dependent children affect promotion and management positions of men and women differently within the accounting firms studied (also in Kirchmeyer, 2002). Strengths /usefulness of the Article The article has a defining role in focusing on the gender discrimination still existent in modern firms and in large international accounting firms and the disadvantageous position of women as managers in these firms. This highlights the bias, prejudice or preconception already existing in international firms and how women are discriminated against and explains the lack of women in senior management positions across the corporate word and especially in accounting firms. The general perception of women as caregivers and men as bread winners also tend to affect mens promotional levels and womens career tend to take a backseat when compared with her responsibilities at home. CONCLUSION Summary of Important Points In summary, the men who are married and with family are identified as stable and reliable. On the other hand, women who are married and have children are depicted as liabilities to the company. Male managers are perceived as more competent as they can put in longer working hours and can generate more clients than women managers. Women are disadvantaged due to their role as caregivers and parent and are stereotyped as child bearers and home makers rather than managers. The article conclusively shows management position in several large international companies is dependent on the gender and dependent children issues and that women and men are judged differently with regard to their marital status and presence of a family. REFERENCES: Belfield, Clive R. (2005) Workforce gender effects on firm performance and workers' pay: evidence for the UK Applied Economics, Volume 37, Number 8, pp. 885-891(7) Kirchmeyer C. (2002) Gender Differences in Managerial Careers: Yesterday, Today, and Tomorrow Journal of Business Ethics, Volume 37, Number 1, pp. 5-24(20) Malos, Stan (2007) Appearance-based Sex Discrimination and Stereotyping in the Workplace: Whose Conduct Should We Regulate? Employee Responsibilities and Rights Journal, Volume 19, Number 2,pp. 95-111(17) Windsor, C., Auyeung, P, (2006), The Effect of Gender and Dependent Children on Professional Accountants Career Progression, Critical Perspectives on Accounting 17, 828-844

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He claims that he â€Å"grew up with everything† and also admitted being the â€Å"spoiled Jewish kid on the block.† He reports being loved by his mother and father, but his relationship with his father was not as secure as his relationship with his mother. Family History and Significant Relationships: Mr. Peters did not report of any complications such as sexual or physical abuse as a child. His problems began to surface once he has revealed his sexual orientation. He expressed that although his mother got over the gay issue quickly, being that he â€Å"is her baby†, his father had a harder time adjusting to having his only son claim to be a homosexual. He expressed that he and his father were never close and that his father was a â€Å"man’s man† which may have contributed to their lack of closeness. Mr. Peters explains that his father died 14 months ago due to an aneurism, and that his mother has â€Å"lost her spark and love of life.† It is not clear if Mrs. Peters is suffering through these feelings due to the loss of her husband or not. Living alone, Mr. Peters claims that he is not in a current relationship, but does participate in some casual dating. He expresses that he is experien... Free Essays on Case Study The article that I read was found in the October 29 issue of the Wall Street Journal. This article is called, â€Å"Verizon Net Drops, But Wireless Area Sees Revenue Rise.† Verizon Communications Inc. reported that third-quarter net income fell fifty-nine percent from the year-earlier period, when results were helped by asset sales and tax benefits (p.B7). However, there was an eighteen percent jump in revenue at the wireless affiliate. Verizon’s total number of residential phone lines fell 3.5%, business lines declined 4.6%, and revenue in the U.S. wireline division was down 4.1%, which was the steepest decline of this year (p.B7). Like other regional telecommunications companies, Verizon continues to suffer from declines in usage of traditional phone services as people rely more on cell phones and the Internet (p.B7). Verizon Wireless had a net gain of 1.3 million retail subscribers and customer growth accelerated from the first and second quarters. Also, Verizon is taking customers from rival carriers like Sprint PCS and Cingular. Therefore, Verizon needs to focus most of its attention to the wireless affiliate because that’s what is giving Verizon a competitive advantage. Last month, Verizon cut its earnings forecast for the year, as well as expenses associated with a new labor contract and heady growth in the wireless business (p.B7). Verizon will have to create something new for the phone company and to do so they might have to increase the expenses a little to be more technologically advanced. However, their net income would increase and they would get more customers. This article parallels the subject matter covered in business organization and management because it involves the aspects of innovation and gaining a competitive advantage over similar companies. Verizon’s net income is going down because everyone has a cell phone instead of a regular phone these days. Venison was innovative when they creat... Free Essays on Case Study Background I have had the privilege to follow around Bryson Bolling who is a senior at Kokomo High School in Kokomo, IN. I live in Kokomo where I was born and raised and went to high school with Bryson’s brother Ryan. Bryson and I before this project have never spoken. He was born 6/23/86 in Kokomo, IN where he has been living his whole life. He has attended Kokomo Center Schools his whole life including Boulevard Elementary, Maple Crest Middle School, and now is attending Kokomo High School and will graduate this spring. He is from a middle class family background where his mother and father have worked ever since he can remember. He has a 2.9 GPA and has always studied to make his grades. He scored a 1020 on his SAT and a 23 on his ACT. He has been accepted and is planning to join the freshman class at Indiana University in Kokomo (IUK) and after that move on to a larger campus maybe IU or Purdue. He is undecided on what he plans to study but he is leaning towards business. Bryson has one older sister whose name is Brittany and one older brother who is my friend Ryan. Ryan and I went to high school together and have kept in touch since he went to IU and I am attending IUPUI. His older sister Brittany graduated from Kokomo High School in 2003 and is not going to college. His parents have been married for 25 years and have lived in Kokomo all their lives. He works at a local YMCA as a basketball referee for younger kids’ games. A job that is not as challenging as it is rewarding for him seeing little kids playing basketball. He is in the process of trying out for the varsity basketball team himself while working and going to school. He is also planning to try out for the baseball team in the spring. He was brought up Lutheran and goes to church regularly. His family is not super religious but they do attend church every Sunday and believe in God. He is however in a youth group at his church that gets...

Lord of the Manor

Lord of the Manor Lord of the Manor Lord of the Manor By Maeve Maddox A headline at a blog called Hollywood Scoop caught my eye: Scott Disick is Knighted ‘Lord of the Manner’† Thinking that the spelling manner must be a deliberate pun, I read further to see if Disick had received some sort of award having to do with fashion or elegant behavior. Here is the only explanation I found of the â€Å"ceremony† that took place in a London pub: â€Å"I crown you Scott Disick, the new Lord of the Manner,† the ceremony official proclaimed, cloaking Scott in a fur coat and faux crown. I’m guessing that the author of the article, John Howard, may be unfamiliar with the spelling of the expression â€Å"lord of the manor.† A manor is a house on an estate. During feudal times, knights and peasants owed their allegiance to a lord who lived on an estate, in a manor. Ergo, the local master was â€Å"the lord of the manor.† In time, â€Å"lord of the manor† came to refer to any person in authority. In modern usage, it is often used sarcastically to refer to a person who puts on unwarranted airs of self-importance. Here are some examples of the error found in blogs, comments, and ebooks: INCORRECT: Hugh Bonnevi[l]le, who plays the  Lord of the manner, arrived with his wife.- Celebrity blog (UK) CORRECT : Hugh Bonneville, who plays the  lord of the manor, arrived with his wife. INCORRECT: He might be lord of the manner and king of the rainforest, but Sting still has an unerring knack of getting right up people’s noses.- Comment on celebrity site. CORRECT : He might be lord of the manor and king of the rainforest, but Sting still has an unerring knack of getting right up people’s noses. INCORRECT: Lord of the manner  or beggar, we all have intrinsic value.- Self-help blog. CORRECT : Lord of the manor or beggar, we all have intrinsic value. INCORRECT: The lord of the manner, or members of his family, typically manned the courts of feudal Europe.- The Founders Facade: Christianity, Democracy, Freemasonry, and the Founding of America, R. L. Worthy, KornerStone Books, 2004. CORRECT : The lord of the manor, or members of his family, typically manned the courts of feudal Europe. I found several examples of the expression used correctly and incorrectly in the same text, even in the same paragraph, as in this opinion piece on an Australian political blog: In Feudal times free men worked 1 day in six for the lord of the manor (correct), now Rich people work 2.35 days per five day week for the government.  The Socialists say working one day per week for the lord of the manner (incorrect) is slavery, but 2.35 days for the government is totally acceptable as it is for a FAIR society. It’s possible that the error of writing â€Å"lord of the manner† instead of â€Å"lord of the manor† is influenced by the existence of the idiom â€Å"to the manner born.† In fact, â€Å"to the manner born† is often misspelled as â€Å"to the manor born.† Perhaps the most familiar use of the expression â€Å"to the manner born† is the line spoken by Hamlet to Horatio in Act I, scene 4. The friends are on the battlements when they hear the sound of trumpets and gunfire. Startled, Horatio asks what’s going on. Hamlet explains that when King Claudius drinks a toast, the act is signaled with a fanfare and a gunshot. Horatio asks if it’s a Danish custom and Hamlet replies: Ay, marry, is ’t. But to my mind, though I am native here And to the manner born, it is a custom More honored in the breach than the observance. â€Å"To the manner born† means, â€Å"familiar from birth with a given custom.† In modern English, â€Å"to the manner born† is also used to mean â€Å"naturally suited for, or taking readily to, a given role or task.† When using either expression- lord of the manor or to the manner born- be sure to spell it correctly. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Expressions category, check our popular posts, or choose a related post below:Addressing A Letter to Two PeopleHow to Punctuate Descriptions of ColorsList of 50 Compliments and Nice Things to Say!

Social Media In a business environment Essay Example | Topics and Well Written Essays - 3500 words

Social Media In a business environment - Essay Example The report is based on the study of the importance of social media and social networking in the retail business sector. A thorough research of various literatures has been done to understand the importance of social media and social networking for the improvement of the business sectors. It has also been analysed that how the adoption of social media in a retail enterprise can transform the interaction procedure between the organisation and their stakeholders. The five steps of the social media success have been thoroughly followed to introduce new social media strategies for a retail enterprise. These steps include the analysis of the existing social media and social media trinity, integration of all the possible strategies, identification of resources and metrics implementation (Safko, 2010). This analysis is further focused on generating valuable strategies which will assist a retail enterprise to implement the successful usage of social media and network in their business develop ment. It has described that how the incorporation of social media and network in business operation will support and enhance its internal as well as external communications and knowledge management. On the other hand the report has also indicated the obstacles and issues related to the adoption of social media in the business enterprise. The company which has been discussed in this study is a local enterprise. It has a total of 45 retail outlets which mainly deals in apparel and accessories. The organisation also has their website to sell their product but it is not very profit making. The organisation is introducing the kid garment segment in its 20 retail centres. Since last two years the organisation is facing a huge competition in the market. The retail industry is growing to be one of the largest sectors in the global market. There are a huge number of established

Do Markets and the Division of Labour Encourage or Discourage Social Essay

Do Markets and the Division of Labour Encourage or Discourage Social Cohesion - Essay Example Specialization is when tasks in a society are assigned to specific individuals in whereby the assigned person has the obligation of fully completing the task. Markets on the other hand are defined as the a place where economic activities in the society take place, economic activities in this case imply to the buying and selling and thus there is interaction and the interaction of buyers and sellers from different cultures and ethnical backgrounds. Markets and division of labor’s contribution towards social cohesion has been a crucial debatable issue in the contemporary practical environment (Council of Europe 2006). Markets and division of labor according to the definition of Adam Smith can be used to explain the reason why on the adoption of this technique there is increased productivity and output in regards to the economic activities of a given society. The major objective and aim of markets and division of labor is to ensure that there is consistent maximization of profits as well as minimizing the average total cost of the production process. There are several classes of thinkers on this issue of social cohesion in regards to markets and the division of labor. This argument has been highly attributed by the several definitions of markets and division of labor in the contemporary society. ... The other class of thought based their definition of labor on the principles of the social and collective human labor. The principle behind this definition is that markets and division of labor collectively pulled together the society thus encouraging the collective achievement of social and cultural interaction and integration and intellectualism in the society. Basing on these definitions the perception of markets and division of labor on promoting social cohesion is positive. Other scholars on the basis that the concerned definition has not fully integrated the concept of the political economy have opposed this justification. The definition of markets and division of labour has since been not compatible with the current political, social and economic setup of the society. This has been due to the over emphasis of the social cohesion in the original definition, social cohesion in the context of markets and division of labour can be evaluated in critically looking at the merits and the demerits on the societal integration and cohesion (Rogowski 2008). Division of labor in the past was seen as the source of labour discrimination in the society, this was attributed by the presence of gender imbalance, inequalities and variation in the various in the sectors in the production process (O'Brien 2008).According to Angle, division of labour was in existence in as far as the human history is concerned. He believes that the division of labour is one of the major sources of the intrigues being witnessed in the society. Challenges such as human beings being denied rights as well as unfavorable social set up emerged due to the division of labour thus this scholar implies that markets and division of labour have contributed

Gender and subject choice Essay Example for Free

Gender and subject choice Essay To carry out these interviews, I would take a sample of 20 sixth-formers, preferably within my own sixth-form to allow easier, speedier access and consisting equally of both males and females. In order to do this I would use quota sampling, this is a way in which variables can be controlled and the participants with similar characteristics are chosen, hence the overall sample can reflect the characteristics of the population as a whole. These samples would also preferably include students that had chosen to study any of the sciences, however particularly focusing on Biology. This sample would also take into account ethnic and class differences in order to allow me to differentiate between males and females according to different variables, providing sufficient extra data to measure gender against class roles and the intersections. Whilst this will provide qualitative clues as to subject choices by gender it will be limited in illustrating the impact of the learning environment and gender roles, as this would demand more qualitative analysis such as that of Anne Colleys. However, I would expect the results to be generalisable to a wider population. I will anchor these questions in previous research such as that of Anne Colley. Within the interviews, I am going to focus on Biology in particular when asking about the science/favourite subjects, etc. My reasons for doing this arise from the evidence that Science at GCSE level is more popular with males whereas at A-level it is more commonly chosen by females. I would begin the interviews with a number of open-ended questions, so as to give the participant a chance to provide me with worthy feedback, eg. Why did you choose Biology? , and What did you think of it ?(in comparison to GCSE level), etc. I would record the answers to these open questions as it would be time-consuming to write down many long answers, etc. This would enable me to extract a varied viewpoint on many different students perspectives of subject choice and preference. Then I would ask a series of closed-ended questions which will generally be more appropriate to achieve a table of results for clear comparisons to be made. These closed-ended questions would include similar questions to: Do you think Biology is a girls subject? and Do you think Physics is a boys subject? , etc. Questions would be piloted on a small group of males and females to ensure its adequacy. This is in fact a small-scale preliminary study which will allow me to check that things will run smoothly during the interviews and also allow improvements to be made to the design of the research, should there be any faults. (471 words) Potential Problems As this is a such a small piece of research, it would a problem to generalise from it, especially to schools and pupils different from the sample, eg.ethnic minorities, private education, etc. It would give an idea of the reasons in which a particular small group of students chose their A level subjects and their own individual reasons for doing so. However it could give a fair impression of reasons for subject choice in other cases, eg. similar circumstances to other pupils studying the same subjects etc. The usage of quota sampling does have both theoretical and practical drawbacks in some circumstances. It isnt truly random as each person within the population doesnt have an equal chance of being chosen. The lack of this genuine randomness may have a significant effect on the results. For example, the quota sample within my study would be only those illustrated on the biology class register, however the results may have more of an impact if a quota sample had been taken from all those who achieved a high grade at GCSE biology and were in fact considering going on to study it at a higher level, etc. There is of course, with my research an interviewer bias. As my opinions on the topic are set by doing the research, participants may be influenced by my asking of the questions and will therefore respond by giving a respectable answer as they may find the real truth embarrassing, eg. I fancied a lad who was taking the course. However I am similar in status to my chosen sample group, therefore they may wish to impress or please me by giving me answers that they think I want to hear. Another problem may be the reliability of the interviewees memory, they arent currently making their choice and might not remember their thoughts on it at the time. Also during interviews, a crucial factor as a way of achieving a reliable outcome of the research is to not put ideas into the students head before having asked open-ended questions. For example, closed-ended questions especially may put forward ideas that werent there before and therefore mislead me about their thoughts on the matter, etc.

Importance of Rice and the Varieties Worldwide :: Essays Papers

Importance of Rice and the Varieties Worldwide Rice (oryza sativa) is the staple food for about one half of the world’s population. This grain has origins going back to about 3000 B.C in India, and grew along the rivers of the Tigris and Euphrates circumscribing the ancient civilizations of Mesopotamia. Rice is the staple food of East and Central Asia, the islands of the western Pacific and much of Latin America. These eastern nations are today the main rice-producing countries; places such as China, India, Japan, Bangladesh, Indonesia, Thailand and Burma. Rice is much more than a grain; it has fueled economies, been subject to science, and traveled the globe due to world trade. Rice is found all over the world and in thousands of varieties; there are more than 8,000 varieties found in India alone where it all originated, and in one of the smaller rice-producing countries, the Philippines, there are about 3,500 varieties. Some of these well known varieties include basmati (India), sushi rice (Japan) and jasmine rice (Thailand) each having a different consistency and flavor. Basmati rice is very aromatic, both in its dry state and cooked. It has an exotic smell that is very distinct compared to other varieties. Sushi rice is known for its consistency; it very sticky, which is beneficial when making sushi. Jasmine rice, as seen on the plate, is also aromatic but it has a different smell. It has a more floral smell to it, hence the name Jasmine rice. There are other varieties of wild rice which is altogether a different species (Zizania aquatica). This species is grown in western nations such as the United States and has become a delicacy in markets. It fueled the diets of Native Americans in parts of the Midwest United States. Rice comes in different colors, shapes, lengths, and is grown in different conditions. The harvested rice, which still has the husk around the grain, comes in several different colors including, white, brown, amber, red or black. Some of these varieties are long and slender, while others are short and thick. The Process of Growing and Harvesting Rice Rice is grown in tropical, semi tropical and temperate regions; mostly in coastal plains, tidal deltas, and river basins. There needs to be a supply of freshwater because the land needs to be submerged under water.

Implementation, Strategic Controls, and Contingency Plans Essay

DRAKEN needs new growth methods, product development and new revenue sources. The implementation plan below will identify the course of action best suited for the company along with the objectives, functional tactics, action items, milestones, task ownership, and resource allocation. Also, the plan includes financial information including financial projections and a break-even analysis chart that will be used as the basis for moving the business forward. Strategy and Implementation The key strategy for DRAKEN is to build their operations and marketing around buildings and retail stores that are large enough to have permanent, on-site security needs, but not so large that they can save significant money by developing security staff in-house. To achieve this strategy, DRAKEN will: Train guards well for permanent check-in, patrol, and surveillance positions Use advertising and targeted lists to locate and market to these customer markets Focus specifically on guard services and high-level consulting audits, while outsourcing or referring to vendors for security equipment and system needs (ADT) Objectives According to Pearce, R., (2013), â€Å"Objectives or short-term objectives are measureable outcomes achievable or intended to be achieved in one year or less.† DRAKEN will base its success on meeting the following objectives: 1. Employ additional 25 full-time equivalent security guards by the end of the year 2015. 2. Supply security guards to 15 more buildings on a full-time basis by the end the year 2015. 3. Earn $2 million in revenue with net profit over $300,000 by the end of 2015. Functional Tactics According to Pearce, R., (2013), functional tactics are â€Å"detailed statements of the means or activities that will be used by a company to achieve short-term objectives and establish competitive advantage.† DRAKEN will built a competitive edge through high levels of customer service and assurance. The company will strive to not be a broker between clients and contracted security guards, as some security guard providers become, but instead be a partner in the security and protection of client’s assets, with security guards as a major tool in that protection. This strategy will require DRAKEN to carefully audit a client’s security situation and to work with them on plans to upgrade and maintain that security. DRAKEN supervisors will continually check in with clients and with the guards sent to client sites to learn about the challenges they are facing. Action items To reach its target markets of building management companies and large retail businesses, DRAKEN will use the following tactics: Improvement of a the basic â€Å"brochure† website, adding additional services, including corporate training, event planners, careers at DRAKEN, testimonials, and an open blog site. Advertising in trade publications read by managers in these two industries Advertising online with Google AdWords around keywords for security services and security guards, especially associated with these two types of customers New, more professional looking business cards and brochures for management and agents to distribute on appointments and while networking with Los Angeles business networking groups Direct selling work based on purchasing or developing target lists Direct mail of brochures and letters to these target lists of potential clients in the greater Los Angeles area. Milestones and a deadline The budgets for all marketing and personal relations (PR), and creating the brochure/stationery and website come out of the operating budget as they occur. The Chief Operating Officer will manage all marketing and sales activities while the CEO will set up accounting and operating systems and interview potential guards. These bullet points keep DRAKEN on track in its important milestones and deadlines. This helps DRAKEN management and everyone within the company to have a sense of urgency about what needs to be done. Tasks and task ownership The CEO and the COO are the primary salespersons for DRAKEN. They meet with clients at their location to perform an initial consultation and will create proposals for security services based on the client’s needs. DRAKEN management is tracking sales prospects and clients with ACT, a client management database system. The owner’s sales strategy is to listen carefully to the needs of the client and to provide assurance through stories of their experience and an expert understanding of their needs and concerns. While DRAKEN proposals may not be the lowest cost bids a potential client receives, DRAKEN management will follow up with care and the same personal attention that clients will receive if they move forward with using DRAKEN’s services. Resource allocation Resources will be allocated to all functional units in the business according to their needs. Functional units will be required to prepare annual budget for the finances they need to make units operational throughout the financial year. More resources will be committed to activities that generate more income to the business. Some of the profit generated from DRAKEN operations will be used in corporate social responsibility activities of the business. Key success factors DRAKEN believes the keys to success in its industry include: 1. Listening carefully to client concerns and objectives to create customized security guard packages 2. Knowing what the client does not know (bringing deep security expertise as well as knowledge of legal regulations and liability to the table) 3. Training security guards carefully and maintaining their training and certifications (e.g. to carry firearms) 4. Monitoring the  quality of security guard service to offer quality assurance Budget, and forecasted financials, including a break-even chart DRAKEN expects to produce excess cash after a lean year of operation in 2015, which can finance its expansion to an office space along with a 5 year home equity loan to support significant growth of its employee base in 2016 and 2017 to 25 FTE security guards (which can be estimated as 10 full-time guards and 30 part-time guards). Future growth will be financed by the business and will include launching operations in other citi es out of state and launching a line of security products. Budget The balance of start-up funding for 2015 will be provided from DRAKENS’s working capital of $56’000. Sales Forecast Security guard sales will be recurring. Assuming a client retention rate of 90% annually, based on DRAKEN CEO’s track record in the business, total sales will escalate quickly. Sales will be a combination of clients requiring 24/7 coverage and those with only daytime coverage. 40% of sales in dollars are expected from 24/7 clients. Sales are expected to meet the objective of $1.75 million in the third year. Direct costs of sales consist of supplies specific to each job, such as uniforms which must be purchased. Uniform may be a branded DRAKEN uniform, or contain the customer’s branding to provide the visible presence of security at the job site. Additional sets of uniforms must be purchased by the guards from the designated uniform provider. Suits for executive protection assignments, laundry, and cleaning of uniforms is the responsibility of the guards as well. Job supplies will include materials related to security audits and specific equipment purchases for a job as well. Break-even Analysis Monthly Revenue Break-even $24,475 Average Percent Variable Cost 4% Estimated Monthly Fixed Cost $23,407 The monthly break-even is low due to the cost savings by operating the office out of the CEO’s home in 2015. This allows for the business to become profitable quickly. Projected Profit and Loss Security guard labor is estimated at 55% of sales in 2015, dropping slightly to 53% by the 2017 as prices increase and cheaper labor becomes available due to the range of employees. Marketing includes ongoing Web hosting and maintenance fees, continued revisions and reprinting of the brochure and stationery, additional direct mail campaigns, ongoing advertising in trade publications, and online advertising for the website. Rent, utilities, and depreciation will be expenses beginning in 2016 when an office space is required. Training requires the use of larger meeting rooms for groups of guards which will have to be rented separately. Training cost will be reduced once an office is rented, as the business will choose a space with a conference room or table to hold employee training at the office. Training will be an ongoing expense both due to turnover and due to continued training and check-ins with employees. Licenses and permits will include licenses for new guards to carry firearms and to operate, and continued renewals of licensing and permits for the business each year. Net profit will swing to a net loss in 2016 due to the opening of an office space. Net profit will occur in 2017 again as the business scales up to cover these additional costs.

Bath concentration of ACh (M) Essay

Results Figure 1 shows that the response of the tissue increased with bath concentration of ACh (M). The logarithms of bath concentration for each response were used to form a clear sigmoidal formation, and thus depict a more clear relationship between concentration and response. Figure 1 shows the increasing rate of response as bath concentration increased, before plateauing around the highest concentrations. Responses ranged from 0.685-100%, while bath concentrations of ACh ranged from 2 x 10-10 M to 8 x 10 ­-6 M (see Appendix, Table 1). The effective concentration causing half of the maximal response (EC50) occurred at a bath concentration of 2.74 x 10-8 M. The Hill coefficient of this curve was 1.237, indicating positive cooperativity. A representation of the isotonic contractions of the ileum can be seen in Appendix, Figures 1 and 2. Figure 2 illustrates the response of the Guinea Pig ileum through isotonic contractions when a dose of ACh is added into the organ bath with a competitive antagonist. A relationship between response and bath concentration can be identified through the clear sigmoidal formation observed in Figure 2. The responses ranged from 0-100% while bath concentrations ranged from 2 x 10-10 M to 8 x 10 ­-6 M (see Appendix, Table 1). The Hill coefficient of the curve was found to be 2.468 while the EC50 occurred at a bath concentration of 6.43 x 10-7. (Legend) Figure 1. The concentration-response curve to ACh in the absence of a competitive antagonist. Each dose of ACh was added to an organ bath containing a section of Guinea Pig ileum and Tyrode’s solution at physiological temperature. The response to ACh was measured by the isotonic contractions of the ileum until the maximum response was reached for the dose, using an isotonic force transducer with metal counter-weight of approximately 0.5g. A wash cycle of approximately 30 seconds overflow was then used to prepare the tissue for the next dose. Figure 2. The concentration-response curve to ACh in combination with a competitive antagonist (Atropine). Each dose of ACh was added to an organ bath containing a Guinea Pig ileum in Atropine solution set at bodily temperature. The response to eat dose of ACh was measured through isotonic contractions of the ileum using an isotonic force transducer with a metal  counter-weight of 0.5g. The response was measured periodically until the maximum response for the dose was achieved.

Top 8 Jobs for Cat Lovers

Top 8 Jobs for Cat Lovers are you a cat person? cats are much more independent than dogs. cat lovers tend to be open-minded, and respectful of cats’ ability to think for themselves. cat lovers are often introverted, sensitive and intelligent. their jobs should allow them to work independently. of course, finding a perfect career isn’t as easy as picking a side on the dog person or cat person debate. but if you are a cat lover and would rather hang out with cats than people, consider these occupations:1. cat sitter[via imgur.com]people love their cats and they want the best cat sitter to look after their cats. it is not easy to find a good cat sitter. many pet sitters aren’t cat people and thus don’t understand cat’s little quirks. if you love spending time with cats, and want to be your own boss, consider starting your own cat sitting business.to become a responsible and professional cat sitter, you should definitely look into taking first aid and cpr courses. get liability insurance and bond if that’s a requirement in your state.make yourself visible in the community, spread the words. it is especially effective if you start sitting your friends and family cats, build up your resume. you could also post flyers at local veterinary offices, animal rescue centers, and pet stores. you can also start your social media channels. cats and pet lovers are all over instagram, facebook and pinterest.2. cat writer or bloggerif writing is your thing and you obviously love cats, become a cat writer or blogger! start your own blog, write about cat food, cat health or cat fun. you can also reach out to established pet blogs and offer to write for them. you never know where it might take you.kate benjamin started her blog, moderncat.com, in 2008 to share her favorite design finds for cat lovers. she has expanded her blog to include a design studio, a distribution business and an online magazine for design conscious cat people.check out cat writer association if you are interested in starting your career as a cat writer.3. cat cafà © ownerthe cat cafà © is finally trending in europe and the united states. the first cat cafà © opened in taiwan in 1998. cat lovers who cannot have their own cat can visit cat cafà ©. usually, it is so popular among locals and tourists, and it is usually fully booked a month or so in advance.people visit cat cafà © to play and relax with cats. playing with cats can be such a stress reliever, it is especially popular in dense cities. in addition to making a profit from food and drinks, you can also charge adminission fee. you can even turn your cafà © into a cat shop.4. catnip sellera catnip bag costs around $2, and you can make a huge profit from selling toys filled with catnip. catnip sellers are known as the drug dealer of the cat world! you can sell these on amazon, etsy or even start your own online store. you can get your supply from your local pet shop.5. professional cat catcheryou can actually mak e up to $80 – $100 an hour catching cats. if you trust your cat instinct and can catch a cat, then start your own cat-catching business. start by reading jordana’s serebrenik’s book.6. veterinaryveterinary is one of the most rewarding career choice for animal lovers. to become a veterinarian, you’ll need a bachelor’s degree that’s heavy in science and then go to a veterinary school to complete a 4 year doctorate of veterinary medicine.although it’s a long process before becoming a veterinarian, there’s plenty of opportunities after school. u.s. department of labor reports that veterinarian jobs are expected to grow by 36% from 2010 to 2020.7. veterinary technician / veterinary assistantif you don’t fancy school, then maybe become a veterinary technician or veterinary assistant. both jobs give you the same opportunity to work closely with cats.to become a veterinary technician, you’ll need to finish a postsecondary program in veterinary technology, which is usually 2 years. you’ll also need to be registered and licensed, depending on the state you want to practice in.if 2 years is still too long for you, you can become a veterinary assistant. many college offer comprehensive training programs that can be completed in under a year, and sometimes, employers offer on the job training, so you can skip school altogether.8. thinking outside of the cat boxif you don’t like any of the traditional career paths listed above, no worries, start thinking outside of the kitty box for ways to earn your living as a cat lover. your ideal cat profession might not exist yet. your purrfect cat career is just around the corner and your cat instinct might be your best career guide.

Formal Charge Definition in Chemistry

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World Cinema - Analyze the relationship Essay Example | Topics and Well Written Essays - 750 words

World Cinema - Analyze the relationship - Essay Example Guevara and Alberto witnessed injustices that characterized the world at the time under cruel injustices a fact that led to immense suffering of peasants. Self-discovery is a theme that depicts itself in the movie, with the two friends assuming their identities after their experience during the trip. This paper seeks to analyze the relationship between travel and identity in The Motorcycle Diaries. La Poderosa, meaning the mighty one, was the name of Guevara and Alberto’s motorcycle, which did not successfully complete their journey. Their journey started in their native land, Argentina. The two friends helped each other throughout the journey with medicine and food supplies. They also shared their expenses as well as money. It is through this journey that the growth in the two friends is emphasized. Not only do they stand up for each other, but they also looked into the plight of the disadvantaged in areas they visited. An example is the leper colony that they assisted in Easter Island despite them being cast out far from human contact. They even shook hands with these lepers without wearing gloves despite the risk of contracting leprosy themselves. To prove this, Guevara swims across the Amazon River, which barricaded the lepers from the doctors and nurses in solidarity with the isolated lepers. Their sense of humanity and responsibility also comes to play when they s howed their concern for the dirty and poor state hospitals in Chile, Colombia, Venezuela, and Peru. This shows their journey of self-development, which is evident through their actions. At the start of the journey, Guevara and Alberto are just two young friends who are searching for fun and adventure. They appear as restless, with wild spirits that are imaginative. However, their encounters and reaction to situations that came their way indicate their care for humanity as well as their goodwill. It can be concluded that the journey

Human Freedom Essay Example | Topics and Well Written Essays - 1000 words

Human Freedom - Essay Example From this stance, freedom and responsibility becomes two sides of the same coin that are simply inalienable. Three of the most astounding quotations of Sartre with direct bearings to my thesis will be discussed in detail with the aim of setting a clear pattern that will not impede the coherence of my discourse as the paper advances. They are as follows: A quick analysis of any of the above quotations individually reveals the exclusive attributes of the message being portrayed by Sartre in one breadth and a striking presence of complementary interconnectivity as they converge to give credence to the core values underpinning the existentialist ideology. In the first quote for instance, like Plato he asserts to the principle of the object in man1. Sartre argues that any essence in life will primarily take root from a fore existence. Contingent with the above idea about man's absolute freedom, it can be said that this "freedom" is packaged in a complex paradoxical guise. He proves that freedom without determinism is terribly misplaced. It further does not exonerate the individual from being accountable for his actions and inactions, mindful of the fact that this freedom is highly pervasive because it is able to generate multiplier effects. Its effects are lumped in the various sub-categories of anguish, forlornness, bad faith, despair and authenticity. The third quote illuminates the challenges man is confronted with in his quest to exercise the discretionary power bestowed on him to make choices. His main difficulty has to do with the fact that his free choice also places a burden of responsibility towards other people directly unto his hands. For this reason man's individual choices as contained in his freedom is of universal significance. Global terrorism a twenty first century political and security challenge to the American people can be used as a sufficient illustration to drive home this point. The scale of the problem has left America in a position that makes it impossible for her to claim ownership of the war to overcome all forms of extremism and Semitism. It is for this reason that America is leading the global war against terrorism with the support of her allies as well as international security establishments like NATO. Viewed from another angle, it is a war that the terror organizations and their sponsors are determined not be vanquished, which makes the war a collective all encompassing war. On the question of responsibility, Sartre makes it known that being responsible towards oneself transcends individuality to include an extension into the wider community of the human family. Indeed, America's responsibility in the war is explained by her security and foreign policies and the extent to which these policies have affected other nations positively or negatively prompting extremism. Implicitly or explicitly, the war has had its fair share of criticism which includes among other things the US government mistakenly

Organizational Issues Essay Example | Topics and Well Written Essays - 500 words - 1

Organizational Issues - Essay Example The company gives a provision for daycare where children are kept safe when their guardians are away to school or work. The company acts as a custodian of the community’s interest and profits. The external pressure has not entirely had an effect on the organizational ethics of the company. The external pressure would have informed the organization’s leader to opt to research employees with potential. A good number of organizations need to know the entire background of workers to avoid unnecessary turnarounds by the employees. The Greyston’s hiring process is a thing many firms have considered outdated. External pressures have transformed the ethics somehow in another way. The organization concentrates highly on community of its origin. The community does have problems with assistance provided where it is needed much by the company. The community members have faced problems in the past and have no variety of options where they can choose from mainly in the market of jobs. Moreover, the community do not enjoy from the option of daycare either. The company has made it possible for the children to be taken care of in educational facilities that are safe. The issues are associated to personal and organizational decisions as they are role models. The company illustrates to the workers on how they are supposed to live in the community. The firm gives the employees second chances despite of the problems they might have caused in the past. By doing this the company tries to show the community that one should always be given a second chance to correct the situation. The company also provides education and daycares portraying social responsibility. The company aids the community in educating and taking care of the children. All this is an example to the society on how they should live. Greyston Bakery always has a slogan that gives an inspiration. It states that a company is bounded

Energy Drinks Market in Denmark Essay Example for Free

Energy Drinks Market in Denmark Essay 1. Introduction Danish soft drinks sales have recorded positive volume growth in recent years. Strong volume growth was recorded in energy drinks sales attributed to the aggressive marketing and new product launches. Some of the major players in the Danish energy drink market are Burn and Red Bull. Accordingly, the main aim of this report will be to identify and analyze the possible ways for Burn energy drink product to compete with the world famous energy drink Red Bull which has recently entered into Danish energy drink market in 2009. 1. 1 Problem Description In 2009, the Danish Veterinary and Food Administration approved the increase of caffeine level in energy drink. This has given a wide-open-door for beverage companies to develop in this segment. Taking advantage of this opportunity, Red bull the world’s most famous energy drink company, started to compete within the Danish energy drink market. On the other hand, Coca-cola Denmark also considered it as an opportunity to further develop product chain of its energy drink Burn. In Denmark, Burn has been dominating the energy drink market so far but now with the entry of Red Bull into the market it will now have to strategically develop its marketing mix to find a better way to compete with Red Bull and maintain its dominant position. 1. 2 Problem Statement We define the problem question for our research as follows: How could Burn compete with Red Bull on the Danish energy drink market? To support main question we have formulated some sub questions. They are as follows: 1. 2. 1 What is the preference of customers between Burn and Red Bull? 1. 2. 2 How should Burn products be developed and how should they be priced? 1. 2. 3 How should Coca-cola Denmark promote and distribute Burn? 1. 3 Definitions 1. 3. 1 Energy drink Energy drink can be defined as a drink or the beverage that contains higher doses of caffeine and other stimulating agents that give you instant energy. The doses of the caffeine and the stimulants are legally approved by the government health authorities. The main purpose of drinking an Energy drink is to get an instant energy to your body. 1. 3. 2 Burn energy drink. Burn Energy Drink is a functional beverage, mixture of 14 ingredients that come in a 16 ounce can and is available at almost every grocery store or convenience store across Denmark. It is one of the products of Coca-Cola Company. 1. 3. 3 Red Bull energy drink Red Bull Energy Drink is a functional beverage, specially developed for periods of increased mental and physical exertion. It can be drunk in virtually any situation: during sports, at work, whilst driving and during leisure activities. 1. 4 Demarcations (Scope and limitation of the study) As every report has its limitations, this report is also subject to various limitations. This report is based on two products, Burn and Red Bull which are the products of The Coca-Cola Company and The Red Bull Company respectively. These two companies have various product categories; however this report will be focused only on those two products among wide category of energy drink in energy drink sector. As far as the market place is concerned, this report is limited to the Danish market. Most of the consumers of energy drinks in Danish market are mainly the younger people aged 18-25. Considering this fact we have selected this age group as our target group. 2 Theoretical Background. This section of the report helps to provide the broad theoretical framework used for interpreting the research presented in this report. Various marketing theories have been applied as a background in this report. Theory of Market segmentation is used to analyze Burn and Red Bull in the Danish Market. To analyze the competition between Burn and Red Bull, Competitor Benchmark Analysis is used. Finally Using the theory of Marketing Mix (4 Ps), recommendation to Burn has been made to successfully develop its marketing campaign so that it can increase its sales and compete with Red Bull. 2. 1 Market segmentation. Market segmentation will be identified by taking into consideration the demographic variables (like gender, different age group and life style) and geographical locations (various cities of Denmark) like Center of Copenhagen, Sj? lland, Fyn and Jylland 2. 2 Competitive Benchmark Analysis Competitive benchmark of Burn will be made with its direct competitor, Red Bull. For this we will take various factors which are flavor, taste, brand, price, place (convenient to buy), packaging and effectiveness of the products. During our group discussion these factors came up as the most relevant criteria for making competitive benchmark. Accordingly, respondents were asked to rate and evaluate both Burn and Red Bull on those factors during the online survey. 2. 3 Marketing Mix (4 Ps) Marketing Mix i. e. 4 Ps will be taken as theoretical base for providing recommendation to Burn after the analysis of data and findings are presented. Accordingly, Product, Price, Place and Promotion Strategy will be presented in order for Burn to successfully compete against its rival Red Bull. Then after, the conclusion will be made. 3 Methodology Description This section of the report gives information about the stages that we went through while doing the research and writing the report. 3. 1 Research Design We chose exploratory design as our research design. We have a research problem which is unstructured. We do not have enough information about our topic for which we have to investigate more on our topic. Both Qualitative and quantitative data collection methods are used. To gain more and more information and insights about the problem topic, Qualitative research design was chosen. Using qualitative data collection method, it became easier for us to change translate and reformulate our unstructured questions. Quantitative method is also used in order to check the validity of the results obtained from qualitative method. For quantitative data collection we tried to get as many respondents as possible who can represent the total population. 3. 2 Primary and secondary data collection For this research we have chosen both Qualitative and Quantitative data collection method for primary data. Similarly, wherever required, we have also used secondary data from the articles, publications and website of the company as well as blogs and other relevant news articles. 3. 3 Qualitative data collection To collect the qualitative data, a focus group interview was conducted. We prepared the interview guide for the focus group which is attached in the appendix. The focus group contained 11 members who are the students from 2nd semester class at Niels Brock. After the completion of interview process we also took a blind test among the focus group interview participants plus 15 other students. Students were chosen randomly. Each of them were given to drink two glasses, one filled with Burn and another filled with Red Bull and were asked which one they like and how they taste. The responses from the participants were used for the analysis. 3. 4 Quantitative data collection To collect quantitative data, we prepared structured questionnaire. It consisted of 15 questions (open and closed ended questions). We posted our research questionnaire in the Facebook blogs and invited 600 Facebook users through simple random method. We got only 116 responses and of which only 77 respondents answered all questions of questionnaire. So in this research 77 respondents are our total number of observation. In other words our sample size is 77 which represent the total population of energy drink customers in Denmark. 4 Presentation and analysis of data The presentation and analysis of data has been categorized as Market segmentation and Competitor Benchmark. 4. 1 Market Segmentation of energy drinks 4. 1. 1 Analysis of Focused group interview: During the focused group interview, 11 participants were asked about the consumption of energy drink every week. Among the participants, 1 participant consumes 5 or more cans per week. 4 respondents consume 3 to 4 cans and 1-2 cans as well. Whereas, 2 respondents consume less than 1 can of energy drink. Thus their consumption habit is around 1-4 cans per week. When there was a discussion about the occasions during which they consume the energy drink, most of the answers was during workout, training or going to sports and when mixing with alcohol. There was also a discussion about having coffee instead of energy drink when one is tired. 6 participants said that they prefer coffee whereas others preferred energy drink. Regarding price, most of the respondents voted for cheaper one, less than 20 DKK and between15-17 DKK. 4. 1. 2 Analysis of Online questionnaire survey The willingness of various age groups towards energy drink is illustrated in the diagram below. It shows that 56% of respondents from age group 18 to 25 years are interested in energy drink. Figure 1 Willingness of various age-groups towards energy drink Source: Appendix 4 Similarly, 20% of respondents from the age group below 18 and 26-35 years age group showed their interest in energy drink. But only 4% of the elderly respondents are interested in energy drink. Thus, it can be seen that the highest number of people from the age group 18-25 years are interested in the energy drink. Figure 2 Willingness towards energy drink by gender Source: Appendix 5 The above figure shows that 68% of male population is interested in energy drink whereas only 32% of female population is interested in Energy drink. Figure 3 Willingness towards energy drink by location Source: Appendix 6 According to the above figure, most of the respondents from center of Copenhagen are interested in energy drink. 68% respondents from the Copenhagen region and 32% respondents from Sj? land region showed interest in energy drink. While analysisng the age wise consumption of energy drink which is illustrated in the figure below it has been seen that the data is bit conflicting. Figure 4 Age wise consumption of energy drink Source: Appendix 7 As shown by the diagram, those who almost never drink energy drinks are higher in age group 18 to 25 years. But again, those drinking from 1-2 cans per week are also higher number in age category 18-25 years but less compared to those who never drink. But what can be concluded that those who drinks energy drinks they normally consume 12 cans per week and are higher in 18-25 years category. Analyzing the preferred occasions when customers usually like to drink energy drink, the research show that customers usually prefer it to mix with alcohol as their first preference and then drinking when they are tired. Figure 5 Occasional preference of Energy Drink by gender Source: Appendix 8 The above graph shows most of both females and males consume energy drink when they mix with alcohol. 22 females out of 35 female respondents (63%) and 19 males out of 42 male respondents (45%) said they consume it when they mix with alcohol. Similarly 43% of female and 40 % of male respondents answered that they take energy drink when they are tired. Likewise, 11% female and 33% male said that they take it when they go to sports. 14% of female and 21% of male chose energy drink when they are thirsty and 6% of female and 7% of male chose for other occasions. Figure 6 Customers willingness to pay for the energy drink Source: Appendix 9. Relating to the price it can be clearly seen from the figure above that 18-25 years age group which is the target customers for energy drinks are willing to pay 16-20 DKK for the energy drinks where as 26-35 years age group are willing to pay 10-15 DKK for the drink. 4. 2 Competitor Benchmark (Burn and Red Bull) 4. 2. 1 Analysis of Focused group interview: During the focused group interview, 8 out of 11 participants preferred Red Bull. Only 3 preferred Burn. When there was a discussion of product features like taste, flavor and effectiveness of the products; participants said that effectiveness of the product is important. During the blind test 26 participants were made to taste both Burn and Red Bull drinks blindfolded. Table 1 Preference of product by tasting without knowing the product (Blind Test) BurnRed BullBoth Total no. of participant (26)9152 The research showed that Red Bull was highly preferred by the participants with 58% appreciating the taste of Red Bull. Burn was preferred by only 35% of the participants. 4. 2. 2 Analysis of Online questionnaire survey The illustration of various measures to which the consumer gave importance when buying energy drink is shown in the figure below. Figure 7 Customers’ emphasis when buying energy drink. Source: Appendix 10 We found data of customers according to the importance they give to various measures or elements when they want to buy an energy drink. The above graph shows that 53% of the total respondents said flavor is very important when they buy energy drink. About taste, 60% said it is very important. None of the respondents said that it is not important at all. Talking about brand, only 19% said very important, 34% said important, 30% said not so important and 17% said not important at all. About price, 51 %( more than half population) said that it is very important. Only 5% said not so important and no respondents said that it is not important at all. So far as convenient place to buy is concerned, 29% said very important, 54% said important. When packaging is concerned 16% said very important, 29% said important 39% said not so important and 16% said not important at all. When it is about effectiveness, 44% said it is very important, 38% said important. Thus the analysis shows that flavor, taste, price, convenient buying options and effectiveness of the drinks are important for customers where as brand and packaging are not that important in buying decision. Based on the various factors to which the consumers give preference when buying energy drinks, comparative analysis between Burn and Red Bull has been carried out. This can be described from the figure given below. We asked the respondents to evaluate Burn and Red Bull giving them 4 options (Very Good, Good, Bad, Very Bad). But here in the analysis we have taken only two options as we think these two options are sufficient for comparative analysis. Figure 8 Comparison of Burn and Red Bull based on the various factors Source: Appendix 11 The above figure shows the customers preference between Burn and Red Bull on the various factors which are important for their buying decision. 34% of the total respondents said the flavor of Burn is good and 23% said very good while 48% and 29% said the flavor of Red Bull is good and very good respectively. Similarly, 39% and 13% of the total respondents said the taste of Burn is good and very good respectively while 52% and 29% respectively chose good and very good for the taste of Red Bull. As far as brand is considered, 39% and 26% said the Burn brand is good and very good respectively while 42% and 45% said Red Bull brand is good and very good respectively. When it is about price, 27% and 12% chose good and very good for Burn while 16% and 12% for Red Bull. 35% and 23% of total population said Burn is good and very good respectively when considering convenient to buy whereas for Red Bull it is 38% and 17% respectively. About packaging 36% and 22% answered good and very good for Burn while for Red Bull its 45% and 18%. Finally for the effectiveness of the product, 39% and 18% respectively chose good and very good for Burn while it is 45% and 25% for Red Bull. Thus the analysis shows that customers highly prefer Red Bull while relating to flavor, taste, and brand. On the other hand, with relating to price, convenient to buy and nice packaging, customers seemed to prefer Burn. So far as the effectiveness is concerned, Preference towards Red Bull is high but the difference is not so much. 5 Findings and summary of the analysis According to the analysis presented above, it can be seen that the energy drink market segmentation is more concentrated on the costumers between age group of 18-25 and that the customers are dominantly male rather than female. Looking at the geographic distribution the market segment is undoubtedly concentrated on Copenhagen with to some extent also in Sj? land. However, the other fact is also that since Copenhagen is the largest city with dense population this result is quite obvious. The other important findings of the study regarding the life style of the customers relating to the consumption of energy drinks is that energy drinks are excessively consumed as a mix in alcohol and then it is consumed while people get tired. Also energy drinks are often consumed just 1 or 2 cans per week. Normally customers are willing to pay 16-20 DKK for the drink. The analysis shows that in general the customers give high importance to the flavor, taste, price, effectiveness and buying convenience while making their buying decisions of energy drinks and that the brand and packaging are not of importance for the customers. Keeping this in mind the competitor benchmark of Burn and Red Bull Red Bull clearly shows that though Red Bull being a new entrant in the Danish market it has succeeded in taking good share of energy drink market in Denmark. Red Bull is preferred by customers in terms of its flavor, taste which are important factor in general for customers while making their buying decisions. Similarly, with the effectiveness as well Red Bull is preferred by customers in comparison to Burn. Burn is preferred by customers in packaging which not of important factor for customers. But Burn still dominate Red Bull in terms of its easy availability at stores which is due to the fact that it is distributed by Carlsberg Brewery which is considered to have a very strong distribution channel in Danish market. (footnote) Again at price Burn is rated better owing to the fact that they are cheaper than Red Bull. Of course with the brand Red Bull is rated much better as it is an internationally recognized brand. 6 Recommendations Based on above findings following recommendations have been suggested for Burn to improve its products, promotion and pricing strategy. The recommendations will be based on the marketing mix (4 Ps) which is product, price, place and promotion. 6. 1 Product Since the research findings show that Red Bull has dominant preference by customers in terms of flavor, taste and effectiveness, therefore Burn has to come up with innovative product development in order to provide added value to its product so that customers preferences divert towards Burn. Therefore, considerable amount of resources and time should be spent on research and development of variety of flavors and appealing taste with its product. Since the market segment of the energy drink is mostly 18-25 years old and that they consume it as mix in alcohol so the taste preference of these age group should be taken into consideration and the flavor and taste should be developed which is appealing while mixing with alcohol as well. 6. 2 Price Relating to the price, Burn is cheaper that Red Bull and realizing the fact that Red Bull is gaining market share it is wise to maintain its low price strategy. 6. 3 Place The research show Burn with strong placement but since strong distribution channel is its one of core competencies it has to fully utilize this competences to move ahead form Red Bull to place its products at all the convenient stores. The major priority should be given to Copenhagen since it’s the main market segment but again taking advantage of its well managed distribution channel it should also focus on other cities where Red Bull are not able to reach due to lack of experience with the Danish market. 6. 4 Promotion A well planned advertising strategy should be developed mainly targeting on the 18-25 years age group and again the male customers who are the major customers of energy drinks. Though Red Bull is world recognized brand, Burn also has its brand reputation as it is a product of world class Coca Cola Company. Thus advertising campaign should also be focused to create awareness of the Coca Cola brand among the customers while promoting Burn which can positively influence customers’ choice. 7 Conclusion Based on the research analysis and findings, it can be concluded that within the Danish energy drinks market Burn is definitely getting a tough competition from Red Bull despite the fact the Red Bull is a new entrant in Danish market. Its global brand recognition has provided Red Bull with competitive strength which can be a serious threat to Burn in coming future. Therefore it is a must for Burn to take timely action and initiate necessary marketing strategies to compete with Red Bull. Burn has low price advantage as well as strong distribution channel which provide Burn with an edge in the competitive market and therefore it needs to look more into product development and promotion strategy in order to compete with Red Bull and thus gain success in the competitive energy drink market. 8. References Books David Jobber. (2007). Principles and Practice of Marketing. UK. McGraw-Hill Education Pervez GH, Kjell Gr. (2005). Research Methods in Business Studies. UK. Pearson Education Bryman, A. and Bell, E. (2007). Business Research Methods. 2nd Ed. UK. Oxford University Press Burns, A. C. and Bush, R. F. (2006) Marketing Research, 5th ed. , Prentice Hall Kotler, P. and Keller, K. L. (2006) Marketing Management, 12th ed. , Prentice Hall Svend Hollensen, (2007) Global Marketing – a decision-oriented approach, Websites http://www. euromonitor. com/Soft_Drinks_in_Denmark http://advantageaustria. org/dk/news/local/Red-Bull-und-Shark. en. jsp http://www. aeofooddrink. com/34. php http://www. dietspotlight. com/burn-energy-drink-review/ http://www. redbull. com/cs/Satellite/en_INT/Products/Red-Bull-Energy-Drink-021242751115866?p=1242745950125#/product-FAQ 9 Appendices Appendix. 1 Questionnaire Dear respondents, we make this survey in order to obtain more comprehensive knowledge about the energy drink sector in Denmark, particularly the two big brands: Burn and RedBull. So we would highly appreciate if you spend a few minutes answering our questionnaire. Your information will be treated anonymously! 1. How interested are you in energy drinks? oVery interested oInterested oNot very interested oNot intererested at all 2. How often do you drink energy drinks? oAlmost never oFrom 1 2 cans per week. oFrom 2-5 cans per week oMore than 5 cans per week 3. ON WHAT OCCASIONS DO YOU DRINK ENERGY DRINKS? oWhen Im tired oWhen Im thirsty oWhen I go to sports oWhen I mix with alcohol oOther (please specify in the box below) 4. Where do you often buy energy drinks? oIn the super markets oIn the bars oIn Seven Eleven oIn small shops (eg: gas station, kiosk etc) oOther (please specify in the box) 5. How much would you like to pay for an energy drink? o10 15 Kr o16 20 Kr o21 25 Kr oMore than 25 Kr 6. How important are the following factors when you buy energy drinks? Very important Important Not so important not important at all Good flavor Good taste Good brand Reasonable price Convenient to buy Nice packaging The effectiveness of the drinks 7. Which of these brands do you know? oBurn oRed Bull oNone of them 8. Which one of these brands do you prefer? oBurn oRed Bull oNone of them 9. How do you evaluate RED BULL in the following factors? Very goodGoodNot good-not badBad Very bad Brand Taste Flavor Price Convenient to buy Packaging Effectiveness 10. Do you have any recommendations for RED BULL to better meet your satisfaction? oI dont know oIm already very satisfied oI would recommend as follows: 11. How do you evaluate BURN in the following factors? Very good Good Not good-not bad Bad Very bad Brand Taste Flavor Price Convenient to buy Packaging Effectiveness 12. Do you have any recommendations for BURN to better meet your satisfaction? oI dont know oIm already very satisfied! oI would recommend as follows: 13. What is your age? oYounger than 18 years old oFrom 18 25 years old oFrom 26 35 years old 14. What is your gender? oMale oFemale 15. Which part of Denmark do you live in? oCenter of Copenhagen oSj? lland oFyn oJylland Appendix 2 Interview guide for focus group What criteria do people choose when they buy energy drink products? Are different flavors important? What occasion do they drink energy drink? Eg: when they’re tired, or mix with strong alcohol, etc. What product name(s) do they like? Why? Do they know Burn/Red Bull? Where do they buy? Do they like Burn/Red Bull products? How much should a can of energy drink cost? Appendix 3 Fokus gruppe analyse 2. Semester klasse Niels Brock Lien, Niraj, Silas og Michelle Market research Alle kender begge 11 deltager 8 ud af 11 kan lide red bull Dog viste det at 6 ud af 11 faktisk kun valgte Red Bull efter blinde smagning Smagen er bedre, burn er for sodt. (inden smagning af begge m? rker) Hvor mange energidrinks drikker du per uge? 1 drikker 4-5 cans a week 4 3-4 cans 4 1-2 cans 2 mindre end 1 Hvornar drikker du energidrinks? Sprut, tr? ning, Det er meget i forhold til det at man drikker alkohol. Enighed blandt minimum 8 af deltagerne Dog drikker mange det ogsa hvis de er tr? tte eller skal til tr? ning efter en lang dag i skole. Kaffe frem for energi drink hvis man kan lide det hvis man er tr? t og skal videre, dette mener 6 ud af 11 af deltagerne hvor de andre ikke kan lide kaffe eller mener at en energi drik er bedre†¦ Hvor meget vil du betale for en energidrink? Ikke mere end 20kr, mellem15-17kr ca er de fleste villige til at betale Men ville kobe den billigste hvis de stod mod hinanden pa hylden i super marked. Energien er mere vigtig end smagen. Irriterende reklamer – for meget nogenhed – provokerende reklamer – mener 2 af deltagerne, Red Bull promoverer ikke sadan (I Dk hvert fald).